Our philosophy of copywriting
It takes a great deal of effort to make the words or 'copy' on a website look effortless. People often leave it to the last minute, thinking: "surely I can just whip something up? Writing is simple, right?"
Physically, yes. But technically, no way. Website copy is a very distinct style of writing.
Good 'copy' is the difference between attracting your perfect clients and just scraping by. It's the difference between making money in business and not.
Let any 'Joe Schmo' write it and before you know it, the cliches are flying and the boring jargon is driving your website visitors far, far away. Think of copy like this: "Our team of specialised, trained experts facilitate and coordinate progressive and cutting edge discussions that promote change, innovation and business profitability."
So, how do you get your potential clients to say "I just HAVE to work with these guys!"?
We spend a lot of time with you to understand exactly what your business does and what it stands for. Then we crank up your brand's personality so you don't sound vague or like a robot.
We work on a hourly rate so that there's no nasty surprises for you or us. It keeps everyone honest and we keep a running time sheet on Google Docs of everything we're doing so you can track it live along the way.
Want the nitty gritty? Check out these FAQs...
How does your pricing work?
It's up there ^^ but in case you missed it, we work on a hourly rate so that there's no nasty surprises for you or us. It keeps everyone honest and we keep a running time sheet on Google Docs of everything we're doing so you can track it live along the way.
What writing services do you offer?
- Website text
- Sales pages
- Automated email sequences
- Marketing materials (print ads, flyers, brochures)
- Video scripts
- Lead generation reports
Your site is kind of playful but mine is more serious. Can you do that?
Absolutely we can!
We know that every brand has it's own unique style and personality, and this is ours.
That's why we spend time with you up front to work out what your personality is like. We'll work with you to make the tone serious, but still not make you sound like a robot or a university essay.
I've already got a website, but it doesn't convert sales or leads. Can you help with just copy?
We sure can! You can call us in for just a sales page or home page, or we can do a whole site of copy.
Because we do design and marketing, our perspective is not just copy writing but something of a brand health check. When you work with us, we make sure your design and brand personality match.
I want work with you, what do I do next?
Send us an email to email@example.com or contact us here.