How to Avoid Negative Time Stamping on Your Website

There's one thing I look for straight away when I'm reviewing a client's current website. I call it 'negative time stamping'.

What does that mean?

Well... if there is any content on your site that shows me that you haven't touched the site for a long time, that screams out "sloppy".

Website visitors want to know that what you're telling them is current information.

Sure, that doesn't mean it needs to have all been written this week. But if things are dated 2012, it gives certain perceptions as a visitor.

In short, it says either:

  •  you lack basic attention to detail
  • you have abandoned this site (and this reflects poorly on your business); or
  • visitors start to question whether you're still operating the business, or if this is an abandoned piece of cyber junk.

If you're unable to makes these kinds of changes on your site, ask your developer. If they want to charge you to upload content, consider taking over this function yourself.

In most modern content management systems (the 'back-end' of your site), this is a very easy task. It's something we teach all our clients so they can look after their own website. And we don't charge a cent for it.

If your site is so old that you need a new one, get in touch and we can teach you how.

That's where this quick 20 second check comes in:

Negative time stamping is usually prevalent in one of two ways:

1) Your last blog post was in 2012.

Nothing sets off the alarm bells of an abandoned site like an old blog, or a blog where there's one update a year.

If you can't keep up a blog regularly, take it out of your menu. Or get someone to write for you. Having no blog section is better than a thinned out, sparse spattering of thoughts posted months apart.

2) Your footer on your website says "Copyright [anything other than this year]"

This one is so quick and easy to change and yet so many websites have outdated footers. It might not even be true that you haven't touched it since 2011, but it's all about the perception of the visitor.

So there you go. A quick and easy two things to go and check on your website right now.

Fix them up on your site and make the internet a better place.


Eric is a self-described 'cool geek'. When he's not skating on his pink Penny, running or riding with his son in tow in "the chariot", Eric loves to get stuck into the nitty gritty data and learn the latest info and techniques about digital marketing and website design.